WHY WE EXIST

Somewhere along the way clients and agencies lost respect for each other. Respect for the work. Respect for the madness in the method.

We hope to change that. By speaking the truth. Truth to power. And truth to ourselves.

As underdogs. As the ones who believe that human creativity can still solve real-world problems. That nothing's better than an honest day's work. With tech as the trusted sidekick, not something to be afraid of.

By being and remaining independent, in thought and in action.

What does all this mean?

It means that we are a motley crew of misfits and popular people (not a cult) from around the world who came together by chance. And that we will do anything to help a business solve its most critical problems, be it related to sales, cultural relevance, scalability, or anything else that might be giving the C-suite sleepless nights. 
To do this we bring the power of emotion and the elegance of tech. Ensuring that the brand gets the communication it deserves through the best possible medium (sometimes it’s print).
Our core mission is to rethink what an agency could be: a place to solve brand and business problems as well as an incubator for ideas no matter how outlandish. Currently, we are headquartered in Dubai with stations in Hyderabad, London and Stockholm.

WHAT AI DOES

  • INSPIRE

  • GENERATE

  • STRUCTURE

  • CHURN DATA

WHAT HUMANS DO

  • IDEATE

  • THINK LATERALLY

  • CRAFT

  • HUMANISE